Born and raised in Memphis, Tennessee, Heather "HEAT" Caro is the CEO, founder, and owner of New Heat Entertainment, formerly Pop City Incorporated originally based out of Memphis, Tennessee which introduces a new sound compilation of HIP HOP, R&B, and POP in its purest form unlike ANY native sound and/or sounds which could be linked to a specific area or genre. New Heat Entertainment, currently located in Georgia, encompasses a "Unique" sound, look, and feel ensured to surpass the many faces of the ever-changing "ear" which introduces a New Day...New Era...New HEAT.
HEAT also formed an Artist Development and Management company for musical acts as well as for dancers and models under the name of NUTHIN BUT HEAT Management. Throughout her adolescent years, HEAT has always had a genuine passion for singing, music, and dance and began joining neighborhood dance and cheer teams throughout her educational years while studying music, singing, and playing the trumpet. While being heavily involved in dance and music, HEAT continued to learn music composition and theory to later develop song writing as another passion. In middle and high school, she was named "Most talented" in her class and later studied Dance and Performing Arts at the University of Memphis. Since HEAT acquired a variety of interests in the entertainment industry, she decided to be a Double Major and study Music Business with a minor in Business Administration.
With passion and a great knowledge on the industry, HEAT decided to start her own business in which she formed Pop City Incorporated in 2002 in which she taught Hip-Hop, Jazz, and Pop Dance to local kids, teens, and young adults. Still with Music and Entertainment in her heart, HEAT continued to sing and write music in which she incorporated music into her business by scouting local talent and developing singing and modeling careers with prospective talent hopefuls in Memphis, Tn. Throughout her dance and musical career, HEAT decided to continue education and acquire her business degree in which she decided to study real estate investing. She later formed EZ Source Investments in the year of 2006 where she began acquiring real estate property in Tennessee and Georgia.
Although she was successful in real estate investments, HEAT's passion for music and entertainment still remained to be her driving force in which she decided to make a permanent move to Georgia in 2008 to fully concentrate on her entertainment career. HEAT, later changed the name of Pop City Incorporated to New Heat Entertainment in which she still manages and promotes under NUTHIN BUT HEAT Management while developing her own modeling and singing career in the process. HEAT is a woman who wears many faces in the industry and continues to strive to be at the top of her craft.
Check out our New Artist Heat's new single I'll Be Dat Chik. Release Party will be March 16,2013